Our goal? To make brushing fun for kids. We began in 2010 with the first ever singing toothbrush, a licensed product that played Justin Bieber’s most popular hits. Fast forward to now: Brush Buddies has become the world’s leading provider of entertaining and educational oral care products. Our expansive product line combined with an impressive licensing portfolio allows us to create products that kids love (and they do a better job of brushing, too).